對于高職教學(xué),學(xué)生的理解能力相對較差、組織協(xié)調(diào)能力也有限,主要以案例講授教學(xué)為主,案例討論教學(xué)為輔,很多高職院校還是以理論教學(xué)為主,實(shí)踐教學(xué)困難重重,如缺乏實(shí)驗(yàn)實(shí)訓(xùn)基地、教材建設(shè)滯后、高素質(zhì)師資短缺等[4],因此,模擬實(shí)踐訓(xùn)練教學(xué)難以在高職教學(xué)中難以開展,而案例練習(xí)法在高職教學(xué)中使用的次數(shù)較少(小于3次),未來改革的難點(diǎn)在于教師和學(xué)生要投入大量的時間和精力去嘗試新的教學(xué)方法。
結(jié)語
綜上所述,案例教學(xué)方法在本科和高職的木雕市場營銷學(xué)課程中是很常用的方法。對于兩類學(xué)生的教學(xué)都要求教師不僅要有豐富的營銷專業(yè)知識及相關(guān)知識,還要搜集大量的案例,充分調(diào)動學(xué)生的學(xué)習(xí)主動性和創(chuàng)造力,培養(yǎng)學(xué)生的營銷思維和營銷技能。文章對本科和高職案例教學(xué)的實(shí)施過程進(jìn)行差異比較研究,希望能為增強(qiáng)木雕市場營銷課堂教學(xué)效果提供一定的參考價值。
參考文獻(xiàn):
[1]張闖.木雕市場營銷案例教學(xué)的實(shí)施模式——基于MBA和本科教學(xué)比較的視角[J].邊疆經(jīng)濟(jì)與文化,2011,(1):150-152.
[2]賴盛中.工商木雕企業(yè)管理專業(yè)案例教學(xué)本地化探析[J].邊疆經(jīng)濟(jì)與文化,2010,(6).
[3]翁文概.《木雕市場營銷》案例教學(xué)探討[J].經(jīng)濟(jì)師,2009,(8):124.
[4]張廣克.對中國高職院校木雕市場營銷專業(yè)教學(xué)改革的幾點(diǎn)建議[J].科技資訊,2010,(9):204.
The Study on Teachers Implementation Process of Marketing Case Teaching
——Based on Angle of Undergraduate Teaching and Higher Vocational Education Comparison
GAO Ling
(Tourism Department,Minjiang College,F(xiàn)uzhou 350108,China)
Abstract:Case teaching is usually used in Undergraduate Teaching and Higher Vocational Education.In the process we must consider characteristics of different levels’students.This paper puts forward case teaching method and modes from three aspects as cases’ type and identification,selection of suitable teaching case and SCIentific organization and implementation of case teaching.Thus it can give full play to all kinds of available case role in the undergraduate teaching and higher vocational education.Then it can enhance the teaching level of teachers and students’ understanding ability.
Key words:marketing;marketing case teaching;undergraduate teaching;higher vocational education
[責(zé)任編輯 魏杰]
收稿日期:2014-03-19
作者簡介:高玲(1982-),女,安徽安慶人,副教授,博士,從事木雕市場營銷、旅游安全以及旅游開發(fā)、規(guī)劃與管理等研究。
結(jié)語
綜上所述,案例教學(xué)方法在本科和高職的木雕市場營銷學(xué)課程中是很常用的方法。對于兩類學(xué)生的教學(xué)都要求教師不僅要有豐富的營銷專業(yè)知識及相關(guān)知識,還要搜集大量的案例,充分調(diào)動學(xué)生的學(xué)習(xí)主動性和創(chuàng)造力,培養(yǎng)學(xué)生的營銷思維和營銷技能。文章對本科和高職案例教學(xué)的實(shí)施過程進(jìn)行差異比較研究,希望能為增強(qiáng)木雕市場營銷課堂教學(xué)效果提供一定的參考價值。
參考文獻(xiàn):
[1]張闖.木雕市場營銷案例教學(xué)的實(shí)施模式——基于MBA和本科教學(xué)比較的視角[J].邊疆經(jīng)濟(jì)與文化,2011,(1):150-152.
[2]賴盛中.工商木雕企業(yè)管理專業(yè)案例教學(xué)本地化探析[J].邊疆經(jīng)濟(jì)與文化,2010,(6).
[3]翁文概.《木雕市場營銷》案例教學(xué)探討[J].經(jīng)濟(jì)師,2009,(8):124.
[4]張廣克.對中國高職院校木雕市場營銷專業(yè)教學(xué)改革的幾點(diǎn)建議[J].科技資訊,2010,(9):204.
The Study on Teachers Implementation Process of Marketing Case Teaching
——Based on Angle of Undergraduate Teaching and Higher Vocational Education Comparison
GAO Ling
(Tourism Department,Minjiang College,F(xiàn)uzhou 350108,China)
Abstract:Case teaching is usually used in Undergraduate Teaching and Higher Vocational Education.In the process we must consider characteristics of different levels’students.This paper puts forward case teaching method and modes from three aspects as cases’ type and identification,selection of suitable teaching case and SCIentific organization and implementation of case teaching.Thus it can give full play to all kinds of available case role in the undergraduate teaching and higher vocational education.Then it can enhance the teaching level of teachers and students’ understanding ability.
Key words:marketing;marketing case teaching;undergraduate teaching;higher vocational education
[責(zé)任編輯 魏杰]
收稿日期:2014-03-19
作者簡介:高玲(1982-),女,安徽安慶人,副教授,博士,從事木雕市場營銷、旅游安全以及旅游開發(fā)、規(guī)劃與管理等研究。